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Use these tools to analyse the performance of your website, collect data on your competitor’s sites, prepare images for loading on to your web pages and choosing keywords and phrases.
The first four tools cost money. They form part of a suite of software that provide an arsenal of weapons that analyse the components of your website element by element. Once you know all there is to know about your website, you then proceed to analyse your competitors with the intention of copying or bettering what they have done. This may sound a little dodgy, but that is the way of the Internet. Someone is always ready to steal your lunch. You just need to keep monitoring the performance of your website to keep ahead of the pack. This is the main tool we use for our own websites.
WebSite Auditor checks parts of your website you probably haven't even heard of. WebSite Auditor produces two audit reports, the first is of a general nature concerning your site, The second report analyses a specified page for a chosen keyword. After gathering the data it needs, it then proceeds to compare the data against the top 10 ranking sites for that keyword.
Website Report - Current Website Statistics
These are some of the areas WebSite Auditor checks that affect a site's ranking. If your site is brand new, then some of the data will be missing. Nevertheless, robot access, HTML validity, Titles and Descriptions are all easy things to get right so ranking isn't delayed or compromised.
Onpage Optimization Report
Most of the data in the reports can be obtained manually. The time to do this would be in the region of days or weeks. WebSite Auditor does it in minutes. Download a free trial copy, and test it for yourself. If your business depends on your website being ranked highly, this is the software that will help you achieve that. we use it exclusively for our own websites.
After you have been indexed by at least one of the major search engines, you will want to track your site's ranking. Rank Tracker does just that, keeping a historical record of when you checked your ranking, and what the rank was on selected search engines. The data returned in the Search Engine Rankings Report is listed below.
Search Engine Rankings Report
As well as the Rankings Report, Rank Checker also has an on screen progress graph, visits graph, visibility graph, and a summary table of history records and ranking data. You can also access Google Adwords from here as well.
Getting your SEO as good as or better than your competitors is only half the job. Search engines look at what sites are linking back to your site to assess how important your site is on the Web. If your SEO is perfect, but there are no back links, your site will rank lower than a site that does have back links. Even more importantly, those links must be of a quality equal to your competitors', otherwise you will still rank lower, even if you have more back links than your competitors.
SEO SpyGlass lays bare the quality and quantity of back links your selected competitor has. Using that information you need to get the same sort of link profile as your competitor.
Once you have identified the links you require in SEO Spyglass, you need some method of managing them as you acquire them. You can do this using a spreadsheet (I have), but again, it is too time consuming, especially if you are managing more than one site.
You can add 23 more columns of data or take existing ones out. The full data set is huge.
Linkassistant produces a report of the back links for your selected website. Most of the information is from the partner table, but the report does group data for easy review. The Backlinks Anchors Report details;
The Partner Management Report demonstrates and analyses data on all websites contained in the link building project of a particular site.
Which SEO PowerSuite Program Do I Choose?
If you only choose one of these applications, it must be WebSite Auditor. This program's ability to quickly identify failings within the website and the web page you are comparing to your competition is priceless. I've taken pages with a low 35% relevance to 85% in minutes.
Rank Tracker is probably the least useful if you have a site ranking within the first few pages of search results. It only takes a couple of minutes to do a query to confirm where your site is ranking. If you have a new site that is buried somewhere deep in the search results, Rank Tracker certainly saves a lot of time, and it keeps detailed records of the progress your site is making up the rankings. Note: Google will often put sites you have visited regularly at the top of your search results, giving the wrong impression of your site's ranking. Rank Tracker removes this anomaly.
SEO SpyGlass has two important functions, the first tells you what your competitors are using for back links that you can copy, and the second is the 7 step SEO Success Blueprint. The brilliant part of this package is SEO SpyGlass actually selects suitable link partners and article directories for you based on your keyword or phrase.
LinkAssistant is a must have if you have a lot of competitors for your keywords. Quality bank links separate the successful from the unsuccessful when all your competing websites have equally good SEO. The number of back links that you may need to ensure a good ranking may number into the hundreds, and managing these manually would be a nightmare.
If you are considering purchasing two or more of the applications, then I would suggest you purchase the suite of 4 as the price difference between purchasing 2 and the suite of 4 is small, and they all contribute something quite different to your SEO efforts.
Research has found that if a web page takes any longer than 8-10 seconds to download ON DIAL UP, you will start losing visitors. WebSite Auditor also checks loading speed, but doesn't analyse the result to the extent this site does. It shows the size of individual elements such as images by file size.
Text adds very little to download speed. The main culprits are images and bells and whistles. Images need to be “optimised”. This means the best possible quality image at the lowest possible file size. Read more on the Marketing Effectiveness page.
Keywords are the key to why a search engine will rank your site highly.
When selecting keywords or phrases, choose something that isn’t used by too many other websites. Try to position yourself in a niche category. A highly competitive keyword will mean a huge amount of work will be required to get your website on the first page of search results. Use this tool to select a keyword or phrase that has enough monthly searches to make it viable, but with low competition.
Google Analytics is a tool made available to all website owners that allows them to attach tracking script to their web pages. The amount of information provided is vast, starting with the basics of unique visitor numbers to the keywords used that found your site, and the screen resolution that was used to view your web page. Priceless!
Google Webmaster Tools is aimed more at your site's health and visibility than about visitor data. It reports on such things as crawl errors, links to your site, HTML improvements that could be made, content keyword significance and search query numbers and click throughs.
Once you have corrected the majority of errors using HTML-Kit, go to the W3C website to get final sign off. They even let you use a logo on your website to show it meets the W3C standard.
This tool has nothing to do with websites, but is useful if you can't work out why your website seems to be downloading to your PC too slowly. This website checks your current upload and download speeds, which can change dramatically during the day.
Tools That Cost Money
Use this site to check you haven't duplicated another website's content. Google is looking for unique copy on your website. Google will drop your ranking like a lead balloon if you are caught plagiarising another site!
This program is used to make multiple copies of the same article so search engines don't recognize them as duplicates. Article writing is one of the most effective ways of getting back links to your website using article directories. The only problem with this is creating dozens of unique articles.